Tiffany Smalls
- Role
- Strategic Media Planner at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Tiffany Smalls
With over 9 years of experience in project management, marketing, and advertising, I…
Experience
Strategic Media Planner
Jan 2022 — Present
Responsible for 200M media spend for multiple billion dollar brands. Assist in translating brand briefs into strategic plans to meet goals and objectives by leading holistic media planning of brands across all media channels such as TV, OTT, Social, Digital, Audio, etc. Leverage industry planning tools. Partner with other members of media team such a digital traders, specials, Comms/PR and more to plan, execute and optimize media investment across channels and marketplaces. Collaborated closely with Digital Media Buyers for planning inputs and to ensure digital campaigns are executed and optimized in line with brand plans. Partnered with Media Analytics and Insights to evaluate emerging media opportunities and execute on going test and learns to fuel insights and innovation. Successfully and enthusiastically partnered across in-house teams and key media and creative agencies for full integration of media and comms plans. Always ensuring and strengthening relationships for the best brand outcomes.
Education
Northern Kentucky University
Bachelor of Arts (B.A.), Communication Studies
2008 — 2012
Skills
- Strategic Planning
- Blogging
- Marketing Strategy
- Legal Research
- Media Relations
- Advertising
- Team Leadership
- E-Commerce
- Mac
- Social Networking
- Editorial
- Marketing
- Event Management
- Marketing Communications
- Social Media
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