Tiffany Obrien

About Tiffany Obrien

An effective business manager with experience focused on brand and product planning.…

Experience

1. Director of Product Development

   Simplyfun

   Jun 2023 — Present

   Responsible end to end for the full product development and production cycle, identifying key focus areas, long-term product line planning all while being a brand champion for the company and its mission for educational games. • Develop strategic plan for the department including sensitivity analysis on growth targets and their impact on reprints and production, gaps in product segments, identification of opportunities for product line expansion to improve delivery of overall strategic goals. • Manage the internal and external design teams, including contractors, to meet specific goals, development timelines and content standards. • Manage playtesting of product proto-types and other methods to evaluate proto-types under consideration or in development. • Provide oversight of sourcing and production to meet testing standards and material preferences while managing to gross margin and quality targets. • Build relationships with international designers and game developers. Manage the current licensing relationships including contract negotiation and monitoring. • Manage inventory re-order process including any needed re-design of existing products resulting from customer feedback.

Education

• Penn State University

  Bachelor of Arts (B.A.), Speech Communication

Skills

• Game Design
• Advertising
• Digital Media
• Project Management
• Licensing
• Sales
• Game Development
• Product Marketing
• Publishing
• Brand Management
• Integrated Marketing
• Product Development
• Mobile Games
• Product Management
• Marketing
• Event Planning
• Leadership
• Social Games
• Management
• Youth Mentoring
• Online Gaming
• Marketing Strategy
• Packaging
• Video Games
• Public Relations
• Strategy