Tiffany Houkom

About Tiffany Houkom

If I had to describe myself as a marketer, I’d say I’m equal parts strategist, storyteller, and data nerd, a creative who loves metrics as much as messaging. As a digital marketing leader, I blend strategy, storytelling, and analytics to drive meaningful results. After earning my Advertising degree from the University of Colorado Boulder (go Buffs!), I began my career working for one of the nation’s top-five ad spenders. I quickly realized that while large-scale campaigns looked glamorous, traditional advertising made it difficult to measure impact. I was far more drawn to the precision and possibility of digital marketing, and fourteen years later, I’m still hooked.Today, I lead the digital marketing strategy for a SaaS company in the driver risk space, where I build demand generation and content programs that move the needle, not just the metrics. My expertise spans SEO, AEO, SEM, content marketing, ABM, and paid media. I’ve built multi-channel engines that have scaled pipeline and revenue by triple digits, and I’m passionate about using AI to make marketing smarter and more efficient. From optimizing content performance to refining brand positioning and competitive analysis, I believe AI is transforming how we work, think, and grow as marketers.I thrive in roles where I can wear many hats, mentor growing marketers, and combine creative storytelling with measurable outcomes. My approach is hands-on, analytical, and endlessly curious, because the best campaigns, like the best teams, are built on iteration and insight.Outside of marketing, you’ll usually find me in the kitchen, on a trail, or at the CrossFit gym. I’m a certified Level 1 coach, a weekend mountain explorer with my wife and two dogs, and a food-obsessed home chef who can make just about anything from scratch. I’m also the creator of Takin’ Care of Brisket (@takincareofbrisket), an Instagram account inspiring women to cook on pellet smokers.

Experience

1. Director, Digital Marketing

   SambaSafety

   Feb 2022 — Present · Denver, CO, US

   Promoted from Content Marketing Manager within my first two and a half years for strong performance and measurable results. I lead digital marketing strategy across SEO, AEO, content, paid media, and ABM to drive awareness, demand, and revenue growth.Highlights:* Increased MQLs by 189%, pipeline by 211%, and marketing-generated revenue by 323% since 2020.* Built and scaled a full-funnel demand generation engine spanning SEO, paid search, display, and paid social.* Manage a seven-figure annual paid media budget and continuously optimize spend through attribution insights.* Developed advanced lead scoring and nurture programs that accelerate pipeline and re-engage high-intent accounts.* Expanded content operations from 3 to 75+ assets across the buyer journey, driving thousands of new leads and nearly 10x higher conversion rates.* Integrated AI into content, SEO, and CRO workflows to improve efficiency, personalization, and competitive analysis.* Launched an enterprise-focused ABM program that increased marketing-sourced closed-won deals by 74%, including multiple six-figure wins.* Partnered with leadership to formalize SambaSafety’s brand voice, tone, and persona messaging guides for consistent, cohesive communication across all channels.

Education

• University of Colorado Boulder

  Bachelor of Science, Journalism and Mass Communication, Advertising; Concentration in Sociology

  2005 — 2009

Skills

• SEO
• B2b Marketing
• Sem
• Account Management
• Advertising
• Lead Generation
• Online Advertising
• Online Marketing
• Communication Skills
• Client Relations Skills
• Email Marketing
• Google Adwords
• Google Analytics
• Marketing Strategy
• Mentoring New Hires
• Digital Marketing
• Mobile Marketing
• Ppc
• Social Media Marketing