Tiffany Haughton

Associate Director, Partnerships @Poshmark

San Francisco, CA, US

Seasoned professional with experience in managing celebrity and creator partnership campaigns. Exceptional strategic thinker with a deep understanding of digital marketing trends, social media platforms, and brand integration opportunities. Committed to delivering innovative and impactful campaigns that elevate brand visibility and resonate with target audiences. Skilled in negotiating and structuring partnership agreements to drive business growth and enhance brand equity. Thrive in fast-paced environments working under pressure, and with tight deadlines is second nature to me. Excel at collaborating cross-functionally, working closely with teams from various departments to tackle challenges, identify opportunities, and design effective approaches-Lead a team responsible for acquiring and managing a diverse portfolio of content creators and celebrity partners to create engaging and authentic content that resonates with target audiences-Develop comprehensive campaign strategies to efficiently maximize brand exposure and drive audience engagement-Oversee campaign performance metrics and leverage data insights to optimize strategies, drive engagement, and maximize ROI-Negotiate and execute creator and celebrity contracts, ensuring alignment with brand values and campaign objectives-Monitor industry trends and competitive landscape, identifying opportunities for innovation and staying ahead of emerging market developments-Collaborate with cross-functional teams to implement strategies to enhance creator collaborations and increase engagement metrics.