Tiffany Haas

About Tiffany Haas

Primary focus on implementing comprehensive marketing strategies while evaluating success metrics to ensure effectiveness. Expertise aligning strategy and marketing analytics with tactical optimization & test planning.• Dedicated to solidifying digital marketing presence and developing lead nurture.• Team collaboration that contributes to proposal development and nurtures potential client relationships within the network.• Development of effective, targeted communications, prioritizing key initiatives, and focused on a mission-driven approach.• Expertise creating engaging, data-driven CRM programs end-to-end, managing lifecycle, triggered & transactional campaigns for email, app messaging & push.• Proven success in launching multiple and complex cross-channel marketing projects, with particular focus on retail e-commerce and marketplace websites.• Passion for managing cross-functional teams to drive channel performance & achieve goals, making measurable contributions to the bottom line.• Technical expertise using major platforms (Salesforce Marketing Cloud, Responsys, Cheetah Digital) and marketing technology to support email production, web and content production for companies in the e-commerce and marketplace sectors.Work Experience: Lead Nurture / Email Marketing / Lifecycle Marketing / Loyalty / Content Development / Customer Retention / E-commerce / Marketplaces / Web Analytics / Community Engagement / Web Production / Online Marketing / Copy Editing / CopywritingRelevant Skills:Salesforce Marketing Cloud / Responsys / Cheetah Digital email service platforms / Google Analytics / Tableau / Adobe Analytics / HTML/CSS / Adobe Creative Cloud / Agile Development

Experience

1. Library Assistant

   Belvedere Tiburon Library

   Oct 2025 — Present · Tiburon, CA, US

   High-level customer service focused on library\'s community, mission-driven focus and staff valuesExpertise on circulation, acquisitions, and access to library-specific online resourcesProfessional use of in-library operational systems for circulation processing and patron requestsLibrary program assistance with site content and marketing collateral

Education

• San José State University

  Master's degree, Library and Information Science

• University of Southern California

  Bachelor of Arts (B.A.), Comparative Literature and French

  1989 — 1993

Skills

• Marketing
• Email Newsletter Design
• Product Management
• Content Management
• Mobile Marketing
• Web Video
• Wap Push
• B2b
• E-Commerce
• Customer Retention
• Social Media
• Online Marketing
• Content Development
• Online Advertising
• Web Marketing
• Project Management
• Email Marketing
• Copywriting
• Program Launch
• Html Emails
• Social Media Marketing
• Web Analytics