Tiffany de Alva

About Tiffany de Alva

Helping multifamily marketers and vendors go from tech confusion to tech confidence—without the jargon.I’m a multifamily marketer turned tech strategist who’s passionate about helping great ideas get the visibility they deserve. My work centers on building brand momentum, driving measurable growth, and bridging the gap between marketing and technology so both sides can thrive.At Jars Capital, I oversee marketing for a portfolio of multifamily tech brands—where I’ve helped establish their marketing foundations, scale digital awareness, and turn visibility into real, measurable growth. Through a mix of content strategy, paid media, and brand storytelling, I’ve:Increased overall web traffic by 5x, proving a clear brand lift tied to digital initiatives.Drove a 20% increase in marketing-qualified leads (MQLs) while improving close rates and conversion quality.Scaled paid and organic reach to over 2 million targeted impressions across campaigns.Boosted social engagement and following by more than 30%, sparking consistent conversation and credibility among key decision-makers in multifamily.Before Jars Capital, I led strategic marketing initiatives at BetterBot, where my efforts transformed event and digital performance—resulting in a 3x increase in event revenue in the first year and sustained double-digit growth thereafter. My data-driven approach has consistently delivered higher-quality leads, stronger engagement, and tangible ROI through smarter content and campaign execution.In 2024, I launched Tiff Talks Tech, a podcast dedicated to helping multifamily marketers and vendors better understand each other. Each episode explores how technology can solve real problems—without the buzzwords—so our industry can innovate more effectively and confidently.At the core of everything I do is a simple goal:Create marketing that connects, converts, and makes technology feel human.

Experience

1. VP of Marketing

   Effortless

   Oct 2024 — Present

   As the VP of Marketing at Effortless Ads, I lead the charge in shaping our brand and driving growth through innovative marketing strategies. My focus is on positioning Effortless Ads as the go-to solution for multifamily property managers, providing them with automated digital advertising tools that simplify ad creation, targeting, and optimization. I work closely with cross-functional teams to develop campaigns that increase brand visibility, generate qualified leads, and boost ROI for our clients. By leveraging data-driven insights and creative storytelling, I ensure our marketing efforts align with our mission of making digital advertising effortless.

Education

• Vanguard University of Southern California

  Bachelor of Arts, Business Administration

  2012 — 2016

• MiraCosta College

  Certificate of Achievement, Social Media For Business

  2017 — 2018