Tiffany Cheng
Senior Manager, Paid Media (Hbo Max Brand and Fyc) @Warner Bros. Discovery
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WORK HISTORY
Senior Manager, Paid Media (Hbo Max Brand and Fyc) @Warner Bros. Discovery
Los Angeles, CA, US
Paid media strategy and campaign execution for Brand Campaigns (Multi-title, Genre Cluster, Holiday, Cultural Moments), Live Sports, Bundles, and WB Theatrical Premieres on HBO Max- FYC media lead for HBO Max- Part of the core marketing team for the launch of Max in 2023, as well as the launch of Live Sports on Max. Collaborated with multiple cross functional teams, including Marketing Strategy and Creative, Promotions, Legal, Analytics, to navigate the intricacies of both a new brand launch and nuances in Sports.
EDUCATION
University of California, Riverside
B.S., Business Administration- Marketing
ABOUT TIFFANY CHENG
Paid Media Strategy | HBO Max
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