Tiffany Chan
Junior Digital Marketing Specialist at Franklin Sports
- Role
- Digital Marketing Specialist, Junior at Franklin Sports
- Location
- Framingham, MA, US
- LinkedIn followers
- 500 followers
About Tiffany Chan
Junior Digital Marketing Specialist at Franklin Sports, where I dive into all things…
Experience
Digital Marketing Specialist, Junior
Jul 2024 — Present · Stoughton, MA, US
Maintain and update master data for FranklinSports.com, ensuring accurate B2B, B2C, and Replacement Parts information- Monitor product range reports to identify new products for setup, products for deprecation, and products requiring price adjustments- Create and manage promotional codes in Magento for B2B and B2C sites, and contribute to the development of the promotional calendar- Analyze site metrics using Google Analytics and Power BI to uncover opportunities for enhancing the customer experience, and communicate insights to the digital marketing team- Coordinate with creative and product management teams to ensure timely migration of accurate images and new product availability on the website- Collaborate with customer service, product teams, data managers, and operations to troubleshoot issues and execute product and business strategies- Execute strategies to achieve top-line B2B and B2C sales targets through improved on-site conversions- Assist with Q/A testing for development tickets and new releases from the development team to ensure quality and functionality- Enhance product filters and data feeds, leveraging analytics data and creative problem-solving when product information is unavailable- Connect product coding to website display, ensuring accurate and strategic product visibility for consumers- Research and analyze competitor companies to help brainstorm creative assets and promotional strategies, and present findings to the eCommerce team for implementation- Identify and create SEO-optimized copy for various product categories to improve search rankings and drive higher visibility on SERPs-Contribute to the development of a fraud order tracking system, working with the development team to prevent fraudulent orders-Establish a tracking system for high-order volume on the D2C website and collaborate cross-functionally to push relevant customers and small businesses to the B2B site, optimizing order types.
Education
University of Rhode Island
Bachelor of Business Administration - BBA, Marketing/Business Analytics
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