Tiér Andréa Ta Spellman
Elevating Brands through Concierge Experiences leveraging 2 decades of experience in Luxury Spa & Fitness Operations, High-Performance Coaching, and Transformative Health Programs
- Role
- Sports Performance Coach Lmt Independent Contractor (Mlb Nba Nfl Mls) at Ta Performance
- Location
- Wilmington, DE, US
- LinkedIn followers
- 500 followers
About Tiér Andréa Ta Spellman
Tiér Andréa “TA” Spellman I’m a visionary wellness strategist and operator with 20+ years leading high-performance coaching, luxury spa & fitness operations, and transformative health programs. Drawing on my experience as an elite athlete and sports medicine specialist, I drive multimillion-dollar initiatives that elevate brand reputation, guest experience, and enterprise-wide well-being.Key Leadership HighlightsOrchestrated the Orlando Magic’s sports medicine & rehab strategy (2011–2018), securing a top-5 NBA health ranking, zero career-ending injuries, and multiple All-Star appearances.Directed a $26 M spa redevelopment at Gurney’s Montauk, integrating boutique design with hybrid wellness protocols to achieve 15 % YoY membership growth.Generated $30K+ in monthly personal training & membership revenue at Life Time Inc; ranked Top 3 nationally in PT sales at Crunch Fitness, and mentored teams on service excellence.Designed turnkey wellness programs for Fortune 500 executives, pro athletes, and luxury-resort guests—boosting retention, performance metrics, and net promoter scores.Built and led cross-functional teams (marketing, design, technology, operations) to launch new amenities, digital concierge services, and experiential brand activations.Core Strengths • Executive Leadership • Brand & Amenity Development • Revenue & P&L Growth • Guest Experience & Service Innovation • Team Development & Culture Change • Strategic Partnerships • Data-Driven Programming • Change ManagementI partner with Boards, real-estate developers, and hospitality brands to embed holistic wellness into people, places, and platforms. If you’re seeking an executive who blends science, storytelling, and strategy to shape the future of health & wellness, let’s connect.
Experience
Sports Performance Coach Lmt Independent Contractor (Mlb Nba Nfl Mls)
Mar 2020 — Present · US
Our Mission: To transform and disrupt the “traditional fitness coaching” model by bringing performance training used by Olympic level athletes to Executive Level Clients to increase their overall health, productivity and work performance. Our motto is: Everyone is an Athlete. Sports I specialize in: Basketball, Baseball (Pitchers & Basemen), Track and Field (Sprinters and Throwers), Football (Running Backs & Receivers), Soccer, Golf and Tennis. Athletic Development and Sports Performance ProgramsSkills Training and Adherence to off-season training programsVirtual and Online Coaching for athletes that are traveling to competitions Performance Evaluations and Corrective Exercise Strategies Travel to Executive/Athlete Locations for private personalized coaching sessions.Maintain performance metrics to show how program design is improving athletes performanceCoordinate with other members of Sports Team & Medical Staff through internal communication systemsLicensed in Multiple States: TX, NY, DE, & FL50 Certifications in the Industry of Sports, Health & Wellness.Strength & Conditioning Coach: 20 yearsLicensed Massage Therapist: 12 yearsHealth & Life Coach: 10 years
Education
California State University, Long Beach
Health Coaching Certification, Health Coaching
2014 — 2015
Institute For Integrative Nutrition
Health Coach Certification, Health Coaching
2014 — 2015
Delaware State University
62 Credit hrs, Movement Science/Kinesiology
2004 — 2009
Life University
Bachelor's degree, Biology Pre D.C.
Florida College of Natural Health
Associate of Science (A.S.), Natural Health
2010 — 2011
Skills
- Personal Training
- Basketball
- Football
- Fitness Training
- Therapeutic Massage
- Functional Training
- Injury Rehabilitation
- Coaching
- Sports Management
- Exercise Physiology
- Fitness
- Sports Massage
- Reiki
- Athletic Training
- Olympic Sports
- Sports Medicine
- Sports Nutrition
- Athletic Performance
- Pain Management
- Strength Training
- Sports Injuries
- Rehabilitation
- Chronic Pain
- Holistic Health
- Trigger Point Therapy
- Wellness
- Back Pain
- Golf
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