Tielor McBride

About Tielor McBride

An innovative, versatile creative leader | 15+ years in experiential design, film, art, & …

Experience

1. Global Director, Experience

   Mac Cosmetics

   Nov 2019 — Present · New York, NY, US

   Spearhead 25+ yearly cross-platform experiential creative initiatives that align with our global brand strategies- Drive campaign activations for new product launches, commercial innovations, collaboration programs, marketing brands, and products- Develop global creative guidelines, ensuring consistency while empowering regional teams to execute localized, culturally resonant campaigns resulting in 10k plus global events- Partner with marketing teams to craft and refine impactful 360-degree creative briefs that align with business objectives, brand strategies, and creative continuity- Conduct quarterly competitive analysis and trend research in advertising, experiential, retail, visual merchandising and architecture to sharpen insights into brands and fuel cutting-edge creative concepts- Cultivate a team culture focused on creative excellence and consumer-centric storytelling while enhancing product benefits and claims articulation- Leverage expertise in digital design, social media, motion graphics, video, and UX to create engaging, modern campaigns that resonate across platforms- Lead by example to Inspire cross-functional teams and agencies.Provide direction and mentorship for direct reports.

Education

• University of Cincinnati College-Conservatory of Music (CCM)

  BFA, Scenography

  2004 — 2008

Skills

• Leather
• Fashion
• Art Direction
• Social Media
• Personal Accessories
• Microsoft Office
• Sales
• Wholesale
• Styling
• Adobe Creative Suite
• Sourcing Materials
• Graphic Design
• Creative Direction
• Design
• Photoshop
• Apparel
• Concept Development
• Trend Analysis
• Project Management
• Advertising