Tiegen Kirkwold
Sr. Manager, Lifecycle Marketing
- Role
- Sr Manager, Lifecycle Marketing at CompanyCam
- Location
- Lincoln, NE, US
- LinkedIn followers
- 500 followers
Experience
Sr Manager, Lifecycle Marketing
Jul 2024 — Present
Lead the strategy, execution, and optimization of the end-to-end customer lifecycle, from onboarding to renewal, with a focus on driving product adoption, retention, and expansion• Design and manage automated lifecycle programs, including onboarding flows, re-engagement campaigns, upsell prompts, and milestone touchpoints• Partner with Product, Data, and Customer Success teams to align lifecycle initiatives with product launches, usage insights, and support needs• Own and evolve segmentation strategies to deliver more personalized, behavior-driven messaging at scale• Conduct A/B tests and analyze cohort performance to inform messaging, timing, and channel mix• Develop reporting frameworks that measure lifecycle program effectiveness across key KPIs such as retention rate, expansion revenue, email engagement, and churn reduction• Mentor and guide junior marketers, contributing to team development and broader marketing strategy discussions
Education
Concordia University, Nebraska
Bachelor of Science (B.S.), Business Administration, Marketing and Sports Management
2013 — 2017
Skills
- Customer Service
- Online Social Networking
- Grammar
- Sports Management
- Etix
- Digital Marketing
- Microsoft Office
- Coaching
- Merit Pages
- Communication
- Microsoft Excel
- Marketing
- Leadership
- Public Relations
- Social Media
- Sports Marketing
- Microsoft Word
- Web Content Writing
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