Tian Xu
Data Analyst at L’OCCITANE EN PROVENCE
- Role
- Data Analyst at L'OCCITANE Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Data Analyst
Jan 2024 — Present · New York, NY, US
Led end-to-end customer analytics initiatives across lifecycle segmentation, cross-channel behavior, one-time buyer rebuy prediction, and personalized direct mail targeting—driving data-informed decisions and enhancing customer retention strategies.Developed and evaluated advanced machine learning models, including time series sales forecasting, GPT fine-tuning, and mixed-media attribution for paid search optimization—boosting marketing and sales performance.Built scalable analytics solutions from data ETL to visualization—defined store performance KPIs, automated product review analysis, and created actionable dashboards in Tableau to empower teams across marketing, retail, and operations.
Education
Columbia University
Master of Arts - MA, Quantitative Methods in Social Science
University of California, Davis
Bachelor's degree, Statistics
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