Tiana Smith

About Tiana Smith

My journey blends innovation, cultural leadership, and brand vision, driving a deep-seated passion for revolutionizing brand narratives and fostering cultural connections through innovative marketing strategies. Leading with a solution-driven mindset, I am committed to exploring growth opportunities and filling competitive gaps through a blend of creativity and strategic thought. I believe in the power of storytelling to transform and inspire, guiding organizations towards a more diverse, inclusive, and balanced future. My professional journey has taken me through varied roles, leveraging my expertise in brand development, culture marketing, and strategic partnerships to drive transformational change and increase revenue across various industries. My specialities include devising growth-centric marketing strategies, managing brands, and leveraging technology to enhance business processes, while uniting cross-functional teams to achieve a common vision. With an affinity for facilitating stakeholder engagements and adopting a human-centered approach, my work consistently elevates customer and employee experiences. Celebrating achievements that illuminate my career, I co-founded a culturally-rooted wellness brand, Peace Potions, where I crafted its identity and amplified its digital presence, successfully connecting with a community of loyal customers. At Southwest Airlines, I have been instrumental in defining and communicating the long-term vision for technology alignment across ground operations. Furthermore, my tenure at Deloitte empowered me to participate in large retail implementations and facilitate inclusive programming for diverse talent recruitment and team development. As I continue my professional journey, I am eager to collaborate with organizations that share my commitment to cultural empathy and innovative growth. I am focused on utilizing my skills to spearhead meaningful projects that not only bolster brand visibility but also enrich the communities they serve. Let\'s connect and explore how I can contribute to your organization\'s mission, fostering dynamic and impactful campaigns that resonate with your audience.

Experience

1. Technology Consultant

   Southwest Airlines

   Mar 2023 — Present · Atlanta, GA, US

   Shaped the long-term vision for ground operations technology, ensuring alignment with broader brand and customer experience strategies. Collaborated with team members to put on a quarterly event for 300 individuals, including designing and distributing all communication and marketing; executing various themes to drive engagement; and coordinating schedules, teams, and workflows. Built an intuitive, one-stop hub for Ground Operations technology—bringing together events, newsletters, planning tools, SAFe resources, and product line leadership to boost visibility, alignment, and engagement across teams. Partnered with internal stakeholders across ten-plus product areas to streamline communications and create consistent value delivery. Spearheaded portfolio storytelling initiatives to communicate the impact of technology on the customer and employee experience. Championed cross-department collaboration in a fast-paced environment, influencing leadership to adopt more human-centered approaches.

Education

• Spelman College

  Bachelor’s Degree, Economics