Tiana Soto
Community Manager @PlanHub
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WORK HISTORY
Community Manager @PlanHub
EDUCATION
University of Arizona - Eller College of Management
BSBA in Marketing, Business, Management, Marketing, and Related Support Services
Southwest Institute of Healing Arts
Mindful Meditation Facilitator Certificate, Mindfulness
SKILLS
ABOUT TIANA SOTO
With over 10 years of experience in marketing, social media, and business development, I’m passionate about creating meaningful connections through strategic storytelling, community engagement, and innovative campaigns. I’ve worked across various industries, from pet rescue to real estate, always focusing on delivering impactful results and building relationships that drive business growth.Known for my high energy, adaptability, and ability to connect with others, I thrive in collaborative environments and love helping teams reach their full potential. Whether strategizing campaigns, consulting clients, or managing cross-functional teams, my goal is to make an impact through creativity, empathy, and execution. Social Media Strategy & Management- Social media platform expertise: Meta, Instagram, Facebook, TikTok, YouTube & LinkedIn- Content strategy, calendar development, and community management- Video production and editing (short-form videos, Reels & TikToks)Graphic design, visual content creation, and content scheduling (Canva, CapCut, Hootsuite & HubSpot)- Meta Business Suite analytics reporting on social media KPIs Marketing & Branding-Personalized marketing strategies for diverse industries- Omni-channel marketing campaign creation, and management (social media, email, PR, website, etc.)- Brand development, storytelling, audience analysis, and segmentation- Marketing collateral production (flyers, booklets, presentations, merchandise, etc.)- Copywriting for SEO and website management (Wordpress, Squarespace, etc.)- High-impact email marketing and performance analysis (Mailchimp, HubSpot, Constant Contact, etc.) Project Management & Leadership-Cross-functional team management (Graphic designers, coordinators, agencies, videographers, etc.)- Project planning, coordination, and execution for marketing campaigns (Trello, Monday.com, etc.) Public Relations & Communications- Press release writing and coordination with media agencies/consultants- Public speaking and live TV appearances for brand representation- Collaboration with PR teams on newsworthy pitches
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