Tiana A.
VP of Product & Marketing @Standard Wellness
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WORK HISTORY
VP of Product & Marketing @Standard Wellness
Lead product quality strategy, delivering exceptional consumer experiences.• Drive brand development and marketing campaigns that resonate with diverse cannabis consumers to build lasting loyalty.• Oversee new product launches from concept to shelf, collaborating cross-functionally to deliver innovative SKUs.
EDUCATION
Humboldt State University
Business Marketing & French and Francophone Studies, Innovative Business Studies & French Language Studies
Cal Poly Humboldt
Master of Business Administration (MBA), Strategic Sustainability
International Language School of Canada
Advanced French Certificate, Advanced Conversational French
European Institute de Français
Language Certificate of Proficiency, French Language and Literature
ABOUT TIANA A.
I am an Operations & Product Executive adept at leveraging assets to exceed goals and create business revenue streams. A proven leader who utilizes creative solutions to every approach taken in order to build a suite of brands & products rooted in \"Best in Class\". I am dedicated to increasing results by building high-performing teams and positioning them for growth. I am known for brand storytelling, quality, innovation, identifying new business opportunities, and increasing brand trust to meet and exceed revenue objectives. Areas of Expertise: Business Development Optimization Product Features & Benefits Organization Excellence Identifying New Revenue Streams Building Strong Relationships Strategic Marketing & Sales Overcoming Manufacturing Hurdles Motivational Leader
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