Tia Miller

About Tia Miller

As the Communications Director/Founder of Miller Owens Communications & Consulting, I…

Experience

1. Director Marketing and Communications

   Trilith Foundation

   Apr 2024 — Present

   Lead a high-performing creative and digital team in the development and execution of strategic customer experience and brand marketing campaigns across all touchpoints.• Designed and implemented a comprehensive loyalty and customer retention program for the Trilith Studio Experience, increasing repeat engagement and on-site purchases.• Oversaw the launch and management of a CRM system to support personalized email, SMS, and push messaging campaigns—improving customer lifecycle communication and increasing conversions.• Directed integrated media planning and buying across traditional and digital channels, including video, paid social, email, OOH, and direct mail.• Partnered with external agencies and vendors to craft 360° campaigns and elevate brand presence both locally and nationally.• Spearheaded a digital marketing strategy that increased social media and newsletter engagement by 80%, leveraging organic content, audience segmentation, and lifecycle marketing.• Collaborated with cross-functional teams to align campaign execution with operational goals and studio events, contributing to increased foot traffic and customer satisfaction.• Led new audience targeting initiatives using customer behavior insights, helping shape audience definitions and activation rules for marketing engagement.

Education

• Full Sail University

  Master of Fine Arts - MFA, Communication and Media Studies

  2015 — 2016

• Oakwood University

  Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication

• Syracuse University

  Master of Science - MS, Business/Corporate Communications

  2024 — 2025