Tiamarshae Johnson

About Tiamarshae Johnson

With 2 decades of professional experience, I am deeply rooted in the art of Multi-tiered…

Experience

1. Director of Marketing and Communications

   Central State University

   Jan 2024 — Present

   As the Development Marketing Officer at Central State University, I am deeply honored to contribute to the enduring legacy of this historic HBCU. With a passion for advancing the mission of Historically Black Colleges and Universities, I work to amplify the stories of resilience, achievement, and generational impact that define Central State. My role is to connect donors, alumni, and stakeholders to the heart of our mission—empowering students, fostering excellence, and ensuring the continued success of this remarkable institution.Core Leadership Functions- Strategic Fundraising Communications: Develop and implement marketing strategies to promote university fundraising campaigns, such as Giving Tuesday, scholarship initiatives, and other donor-driven efforts- Digital and Print Collateral Creation: Oversee the design and production of marketing materials, including email campaigns, social media content, brochures, and webpages, to support development goals- Event Marketing: Collaborate with the Development team to promote key events such as galas, scholarship luncheons, and donor receptions through strategic communication efforts- Stakeholder Engagement: Build and maintain relationships with donors, alumni, and community members, ensuring consistent communication that highlights the impact of their contributions- Analytics and Reporting: Monitor and analyze campaign performance data to refine strategies and provide insights that enhance the effectiveness of future initiatives.

Education

• Cleveland State University

  English | Sociology

  1995 — 2000

Skills

• Social Media Marketing
• Marketing Strategy
• Marketing Management
• Event Management
• Constant Contact
• Media Buying
• Linkedin
• Facebook
• Hootsuite
• Social Media
• Graphic Design
• Contract Negotiations
• Promotions
• Social Networking
• Email Marketing
• Online Marketing
• Marketing Communications
• Blogging
• Event Planning
• Event Marketing
• Newsletters
• Content Management
• Google Analytics
• Media Planning
• Public Speaking
• Media Relations
• Social Media Monitoring
• Wordpress
• Public Relations
• Strategy
• Brand Development
• Contract Negotiation
• Entrepreneurship
• Marketing
• Advertising
• Photography
• Online Advertising
• Leadership
• Web Marketing
• Digital Media