Tiahnna Martinez

About Tiahnna Martinez

I am a proven utility player that works to devise creative solutions, actively manage…

Experience

1. Marketing Manager

   Seattle Symphony

   Nov 2021 — Present · Seattle, WA, US

   Elevated single-ticket on-sale revenue by 34% by aligning various marketing strategies, such as press coverage, direct mail, media bookings (TV, radio, digital and print), paid and organic social media posts, emails, push notifications, landings pages, lobby activations and collaborations.· Acquired new households each season by developing a New-To-File automation that inlcuded custom conditions/logic and email, push notification and paid social media follow-ups.· Boosted awareness of concerts by collaborating with the Design, Development, Digital, Artistic and Ticket Office departments to orchestrate a range of promotions, including $25 ticket sales, BOGO offers, percentage discounts, “If You Like” campaigns and more.· Pinoeered innovative marketing strategies that align with trending demographic reports, including the creation of memes, collaborating with The Nudge and leveraging Reddit as an advertising platform.Increased concert attendance by directing major campaigns, consistently assessing their efficacy, managing budgets, coordinating design tasks, creating persuasive copy and strategically planning timelines/drop dates.· Optimized marketing operations by implementing a standardized approach using Asana resulting in efficient delivery of high-quality materials that met all routing deadlines.· Provided valuable insights and informed strategic decision-making at the highest levels of the organization by generating accurate engagement reports detailing all marketing efforts and overall sales data.

Education

• Seattle University

  Bachelor's degree

  2016 — 2020