Tia Clements
Creative Director + Visual Strategist + Board Member ▶ I help brands streamline, scale and market their digital creative strategy (and lived in 4 different countries along the way!)
- Role
- Creative Director at Risepoint
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Tia Clements
I build brands through human-first creative storytelling. At Adobe, I introduced the AI Assistant through a campaign that drove a 35% increase in user engagement. At Beautycounter, I helped make the brand the most Googled beauty company of the year through a mission-driven experiential campaign. At Anine Bing, I doubled revenue through an international fragrance launch. Now at Risepoint, I\'m leading the creative studio transformation, integrating AI across copy, video, and design workflows, defining governance and usage standards, and building systems that increase production speed without sacrificing brand quality. Across every project, my focus has been the same: balancing human vision with data-driven insight to make the right ideas scale.I began my career in Toronto and London, shaping campaigns for Puma, Boden, the London Standard, and the BBC. In Dubai, I directed media content for Emirates and built the Middle East\'s first wellness brand, YogaLife, from the ground up. Those years across three continents gave me something no single market could, a fluency in how culture, context, and creativity intersect. I brought that perspective to Los Angeles, where I\'ve led creative strategy for T-Mobile and Mint Mobile at Omnicom\'s Porter Novelli, and now to Risepoint, where the work sits at the intersection of education, technology, and real human impact.My creative life extends beyond brand work—I write independently, primarily in travel and lifestyle, staying connected to storytelling in its most human form. Every market, every brand, every brief has sharpened the same belief: the strongest creative doesn\'t just look right, it works.
Experience
Creative Director
Mar 2026 — Present
Foster a high-performance culture that empowers our designers and writers to produce more ambitious work through smarter collaboration and systemic design.I lead the creative studio’s evolution by integrating AI efficiency with human storytelling to deliver high-volume, high-quality work across more than 100 brands.Deliver AI-enabled, cross-functional creative strategy that drives student enrollment and institutional growth across our global university partnerships.
Education
UCLA Extension
Certificate in Digital Marketing, Marketing
Career Foundry
UX Short Course
York University
Bachelor's degree, Graphic Design
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