Tia Cappillino
Brand Manager @General Mills
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WORK HISTORY
Brand Manager @General Mills
Minneapolis, MN, US
EDUCATION
Siena University
Bachelor of Science, Marketing; Spanish minor; International Studies, Foreign Language and Business Certificate Program
Universidad Carlos III de Madrid
Estudios Hispánicos
SKILLS
ABOUT TIA CAPPILLINO
Dynamic, consumer-obsessed brand & marketing leader with over a decade of experience spanning retail and CPG sectors. Proven expertise in building and renovating purpose-led brands across apparel, beauty, grocery, baby, and seasonal categories - most notably Target’s $3B+ flagship kids brand, Cat & Jack.I specialize in strategic brand leadership, marketing strategy, P&L ownership, and cross-functional collaboration in complex, high-growth environments. Skilled in translating consumer and market insights into growth strategies, I’ve influenced senior-level decisions (SVP to CMO), led teams, and driven both short and long-term business results.
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