Tia Castillo
Group Marketing Manager @ITW
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WORK HISTORY
Group Marketing Manager @ITW
Houston, TX, US
Lead a team responsible for developing, executing and measuring strategic customer plans for Walmart, Auto Zone, Advance Auto Parts, Amazon, O’Reilly Auto Parts and Dollar General to drive traffic and increase sales for Rain-X, Black Magic and Gumout brands.Supervise the in-house creative team with video, web design and development, print, packaging, photography and digital capabilities
EDUCATION
Texas A&M University
Bachelor of Business Administration (B.B.A.), Marketing
ABOUT TIA CASTILLO
Dynamic, detail-oriented marketing professional with over 20 years of experience who is both creative and analytical with the ability to apply marketing skills and strategy easily to a new business environment. Ability to demonstrate leadership through influence, especially cross-functionally among many priorities. Highly skilled in project and account managementSpecialties:Promotional Planning & Execution (B2C & B2B)Project ManagementBudget ManagementDigital Marketing Strategy Development Leading Cross-functional Teams Retail Channel Management Brand Strategy & PositioningPackaging Development & Strategy
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