Tia Woodward

About Tia Woodward

Clients and colleagues describe Tia Woodward as an idea person. She leads teams the development of breakthrough branding and communications projects and programs. As Director of Ketchum IDea, a streamlined brand identity consultancy she pioneered for the agency, Tia works with clients that range from established global and national organizations like Nestlé, Wendy\'s, Mastercard, The American Egg Board, Tri Pointe Homes and Dairy Management, Inc, to groundbreaking start-ups and non-profits. Tia specializes in helping clients come to enthusiastic consensus around the foundational ideas that feel right and true to everyone, and bringing those ideas to life through spot-on verbal and visual creative. With an expertise in food and beverage, Tia also creates successful integrated marketing campaigns (advertising, social/digital/websites, video, PR, events marketing, etc.) for national and international clients, including Cargill, Coffee-mate, Nescafé, Dreyer\'s/Edy\'s, Häagen-Dazs, Stouffer\'s, National Cattlemen\'s Beef Association, Libby\'s, the Chilean Salmon Marketing Council and the California Milk Advisory Board.At the core of Tia\'s skillset is a life-long love of writing. She earned her English degree at the University of Iowa and studied copywriting at The School of Visual Arts New York City. Tia is also a Fellow of the California College of the Arts with a Certificate in Innovation Leadership and a graduate of The Ecology of Leadership program. Specialties: creative ideation, creative strategy, creative direction, brand insights, brand strategy, brand identity, innovation leadership, integrated marketing, digital and online marketing, advertising, account planning, public relations, brainstorm and workshop design and moderation, qualitative research, interviewing, communication strategy, client relations, new business development, copywriting, design thinking, foodservice, food and beverage

Experience

1. Group Creative Director, SVP

   Ketchum

   Jun 2024 — Present

Education

• School of Visual Arts

  Art Direction and Copy Writing for Advertising

  1992 — 1993

• Commonweal, Regenerative Design Institute

  Ecology of Leadership Program, Empathetic collaboration

  2017 — 2018

• University of Iowa

  B.A., English

• California College of the Arts

  Fellow of the California College of the Arts with a Certificate in Innovation Leadership, emphasis: Design Thinking

  2014 — 2014