Thy Thy Tran

About Thy Thy Tran

With over 10 years of experience in marketing operations, I specialize in driving efficiency and delivering measurable results. From leading agile teams to implementing cutting-edge marketing solutions, I excel at aligning marketing efforts with business goals.I’ve managed ABM initiatives, multi-channel campaigns, and marketing automation integrations, consistently improving processes and performance. My expertise spans email marketing, paid ads, and thought leadership strategies, helping businesses connect with their audiences and achieve growth. Whether it’s creating tailored email campaigns, evaluating vendor technologies, or analyzing campaign performance, I excel at turning complex challenges into actionable opportunities.I’m constantly inspired by new challenges and opportunities to innovate, and I aim to grow as a leader while continuing to empower teams to excel. Let’s connect and discuss how I can contribute to your organization’s success!Techstack- CRM : Salesforce CRM - MAPs: Pardot, Hubspot- ABM: 6Sense, Demandbase- Data enrichment: Zoominfo- Sales outreach: Outreach, Salesforce Engage- BI/Analysis: PowerBI, Adobe Analytics, Google Analytics, SQL- ESPs: MailChimp, Constant Contact- Project Management: Asana, Smartsheet, Workfront

Experience

1. Sr Marketing Automation & Technology Lead

   Boeing

   Jun 2025 — Present · Seattle, WA, US

Education

• Foreign Trade University

  Bachelor's degree, International Business

  2006 — 2010

• San José State University

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2012 — 2014

Skills

• Marketo
• Marketing Automation
• Email Marketing
• Demand Generation
• Event Planning
• Social Networking
• Project Planning
• Data Analysis
• Teamwork
• SEO
• Public Speaking
• Html
• Market Research
• Marketing Analytics
• Editing
• Public Relations
• Salesforce.com
• Marketing
• Microsoft Excel
• Powerpoint
• Search Engine Optimization (SEO)
• Time Management
• Management
• Critical Thinking
• Google Adwords
• Social Media
• Communication
• Google Analytics
• Pardot
• Leadership
• Adobe Photoshop
• Microsoft Word
• Link Building
• Facebook
• Project Management
• Integrated Marketing