Thulasi Devi

About Thulasi Devi

Director of Marketing | Digital Transformation Leader | Corporate Marketing | GTM Strategy Marketing & Growth Leader with 25+ years of experience in the trenches of B2B, digital strategy, and high-stakes events. My career has been built on a simple premise: in complex B2B environments, trust and reputation move the needle more than just reach.Currently, as a Marketing Director at Trescon, I lead a multi-disciplinary team of 35+ to engineer strategic marketing roadmaps for global B2B expansion. Whether it’s directing 360° campaigns for the Bengaluru Skill Summit 2025 or managing flagship accounts like Infosys and Bharat Benz at DDB Mudra, I focus on data-driven marketing that actually impacts the P&L.I specialize in:Strategic B2B Growth: Developing ABM and full-funnel frameworks for enterprise clients.Operational Excellence: Implementing AI-driven workflows and SOPs to drive efficiency and 100% resource utilization.People Leadership: Mentoring large teams to deliver high-quality results without the wasted effort.Revenue Management: Direct ownership of revenue portfolios and margins at scale.I don\'t just build content; I build leadership presence and brand authority that scales.Currently, I\'m heading the marketing for Trescon, including global B2B & Tech events, corporate communications, event strategy and new business pitches, and social responsibility programs. My passion lies in aligning business objectives with social impact, creating meaningful connections with audiences, and driving sustainable growth.Current Project: leading Marketing and Media for the International Job Fair and Bengaluru Skill Summit 2026, the Government of Karnataka’s premier platforms for workforce development, organised under the Karnataka Skill Development Authority (KSDA) along with leading the marketing team for the Dubai Future Fintech Week 2026 Events line up (Managed by Trescon). Passionate about building impactful campaigns that connect policy, industry, and youth innovation to shape the future of skills in India. And leading the marketing team for other various global B2B managed tech events by Trescon.Certified in: IAMAI, Facebook, Google ads, HubSpot, Amazon adsSkills: Large team management, Government relations, Integrated Marketing, Digital Marketing, Brand Strategy, Event Marketing, Social Media, Performance Marketing, CSR, Media planning, Corporate Marketing and Leadership.

Experience

1. Marketing Director

   Trescon Foundation

   Jan 2024 — Present

   Trescon Foundation is a new CSR initiative by Trescon Group and this role involves blending corporate responsibility with strategic brand building and marketing efforts to reinforce our commitment to social responsibility while enhancing our brand reputation

Education

• Bharatiya Vidya Bhavan

  P G Diploma in Public Relations, Public Relations

  2001 — 2002

• Smt. Kamala Bai Girls High School

  SSLC

  1983 — 1993

• University of Mysore

  BA, English

  1995 — 1999