Samantha Throckmorton

About Samantha Throckmorton

I am a creative and innovative, results oriented professional with over 19 years of experience in integrated marketing, brand management, marketing operations, events, sales and communications. I currently lead brand, product and campaign marketing strategy, planning and execution globally for ManpowerGroup and Manpower. I develop brand foundations with unique and compelling identities, increasing brand awareness and positioning them as leaders in the market. I create processes that drive efficiencies for the Global Marketing organization and lead branding strategies that can be executed on a global and local scale. I lead campaigns that attract and target B2B and B2C audiences, increasing engagement and growing revenue and market share. I enjoy leading and developing teams, as well as inspiring them to think differently. I work best in an organization that has open lines of communication, encourages collaboration and is committed to supporting my growth for our mutual success.

Experience

1. Sr Global Brand Marketing Manager, Manpowergroup & Manpower

   ManpowerGroup

   Jun 2025 — Present · Milwaukee, WI, US

   In my role at ManpowerGroup, I lead the global brand and product marketing strategy for ManpowerGroup and Manpower, ensuring alignment across various stakeholders. I provide essential brand direction and guidance, facilitating the execution of marketing plans that enhance revenue and market share. Collaborating with global leadership and regional teams, I support the Center for Local and Local for Global strategy, driving impactful marketing initiatives.

Education

• University of Wisconsin-Milwaukee

  School of Continuing Education, Digital Marketing

  2017

• Marquette University

  Bachelor of Arts, Advertising and Public Relations

  2002 — 2006

• Northwestern University

  Kellogg School of Management, Accelerated Marketing Leadership Program, Marketing

Skills

• Organization & Prioritization Skills
• Digital Marketing
• Microsoft Office
• Sales
• Management
• Adobe Creative Suite
• Press Releases
• Innovator
• Individual Development
• Event Management
• Strong Written and Verbal Communication
• Leadership
• Problem Solving
• Multi Tasking
• Training
• Building Positive Relationships
• Team Leadership
• Marketing Strategy
• Project Management
• Marketing Communications
• Social Media
• Mentoring
• Time Management
• Integrated Marketing
• Graphic Design
• Account Management