Thribhu Chevva

About Thribhu Chevva

Versatile, revenue-focused B2B SaaS Growth & Demand Generation Leader scaling marketing for subscription-based technology companies. Obsessed with first principles and fundamentals that convert demand into pipeline and revenue.Specialized in SaaS funnel performance — from MQL → SQL → Closed Won — with deep expertise in ABM, PLG, and demand capture vs demand creation strategies. I’ve partnered closely with Sales, RevOps, and Product to deliver SQL pipeline growth for SMB, mid-market, and enterprise software companies.Core strengths: • Funnel design & management: ABM, lifecycle marketing, segmentation, SQL velocity • Marketing operations: Salesforce, HubSpot, Marketo, advanced reporting & pacing models • Paid + organic SaaS acquisition: LinkedIn, Google, and channel orchestration for enterprise buying committees • Influence without authority: building cross-functional alignment between marketing, sales, and productSelected results: • Increased SQL conversion 20–30% MoM by deploying automated qualification and scheduling workflows (Typeform + Chili Piper). • Scaled customer success content programs that reduced paid media CPA by 30% MoM while growing MQL production by up to 160% MoM. • Delivered SaaS pipeline resilience during COVID-19, maintaining 90% of pre-pandemic MQL volume at just 30% of spend. Reach out: t••••••••@gmail.com

Experience

1. Demand Generation

   Orbital

   Nov 2025 — Present · New York, NY, US

   Orbital Copilot combines AI automation with deep legal expertise to review, report on, and visualize complex CRE due diligence in a fraction of the time—without sacrificing accuracy

Education

• Rutgers University

  Bachelor's degree, Political Science and Government