Thorsten Sternath
Cluster Lead Creative & Digital Business Acceleration De at @Bayer
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WORK HISTORY
Cluster Lead Creative & Digital Business Acceleration De at @Bayer
Consumer-first creative and content excellence for our OTC brands at Bayer Consumer Health in Germany and Austria- Generative AI Accelerator- Digital Consumer Data
EDUCATION
University of Cologne
Diplom-Kaufmann (MBA equiv.), Business Administration | Marketing, Corporate Management and Organisation, Mobility Management
ABOUT THORSTEN STERNATH
Senior manager with more than 15 years of experience in classic and digital marketing. Professional experience in the conceptualization and implementation of digital marketing strategies and experienced lead in international, cross-functional projects.Continuous and proven track record in driving growth to B2C and B2B businesses via online acquisition channels, brand awareness and customer interaction; as well as in supporting the digital transformation. Hands-on experience and extensive skills in content management and marketing, responsive next-gen websites, customer experience (UX) and conversion rate optimisation, paid search advertising campaigns, mobile, apps, social media, e-commerce, web performance and analytics. Previous experience in classic brand marketing and communications for globally known brands in the life science, pharmaceutical and chemical industry, pest control and corporate hygiene business.
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