Thorsten Peters

Head, Division of Marketing Member of the Management Board @Unicef Deutschland

Cologne, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2020 — Present

Head, Division of Marketing Member of the Management Board @Unicef Deutschland

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, UNICEF works for every child, everywhere, to build a better world for everyone. For more information about UNICEF and our work for children, please visit / and follow us on LinkedIn/Twitter/Facebook/Instagram/TikTok.Responsible for exploiting market development opportunities and maximizing private sector income for the UNICEF German National Committee. Heads five marketing departments with overall 50+ staff in developing marketing/fundraising strategies for omnichannel Brand- and Reach-Marketing, Corporate Partnerships and Philanthropy. Member of the global UNICEF strategy group. Creates involving donor-centric communication and activating journeys. Builds strategic content-partnerships with media at the interface of marketing & PR. Responsible for marketing/distribution/sales/onlineshop of the UNICEF-greeting cards/personalised digital cards. Works closely with HQ and other National Committees in order to further innovate the funding portfolio, develop and market new products, partnerships and strategies required to maximize opportunities.

EDUCATION

1985 — 1987

Apprenticeship Wholesales- and Foreign Trade (IHK)

HKL Baumaschinen GmbH

1992 — 1996

University of Hamburg

Diploma

1994 — 1995

La Trobe University

Business, Management, Marketing, and Related Support Services

SKILLS

Digital MarketingMarketing CommunicationsSEOSemSocial Media MarketingMarketing StrategyMedia PlanningIntegrated MarketingSocial MediaOnline AdvertisingOnline MarketingDigital StrategyContent MarketingAdvertisingDigital MediaEmail MarketingNew Business DevelopmentMobile MarketingE-Commerce

ABOUT THORSTEN PETERS

Marketing professional with in-depth experience implementing KPI-driven marketing & …

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Thorsten Peters — Head, Division of Marketing Member of the Management Board at Unicef Deutschland in Cologne, DE | Unifers