Thon Apollo Pach

Market and Technology Analyst (Martec Analyst) @Oniverse

Verona, IT

My role at Oniverse is to provide web-app analytic support to the all the brands and store analysts.•Analyze trends, patterns and insights by conducting data analysis to have a more informed strategic decision-making process and to optimize campaign reach.•Identify and define Key performance indicators (KPIs) to measure impact of marketing initiatives.•Continuously monitor market trends, market campaigns, and consumer behaviors, preferences change to adjust marketing strategies.•Prepare interactive dashboards and reports to present web-app analytics to brand and store managers.•Provide analytic support to brand and store analysts.•Conduct A/B testing, and feedback analysis to test and optimize marketing efforts.•Track campaign performance indicators and provide advise to brand analyst to modify spending to maximize expenses and optimize outcomes.