Thomson Choi

About Thomson Choi

A dynamic and growth-focused marketing professional with extensive experience in driving…

Experience

1. Greater China Market Leader - Apple Ecosystem

   Apple

   Dec 2019 — Present · Beijing, CN

   Major Responsibilities:Oversee and manage over $2B USD AirPods, Beats, Accessories and AppleCare business in region while leading a virtual team, including brand and channel marketing, in partnership with WW teams and retail partners in executing growth strategy. Monitor Beats product growth, sales/account management, GTM, and marketing strategy. Restructure internal workstreams with brand, channel marketing and sales teams to drive process excellence.Key Deliverables: • Introduce more than five 10 products, including best ever launch performance in China with excellence.• Devise and implement comprehensive e-commerce strategy; accelerated 2020 single’s day unit growth by 29% year-over-year by running cross functional collaboration with price promotion, marketing campaigns and partner engagement.• Reestablish partner relationship with emphasized and focused engagement with C-level executives.• Lead digitalization and data analysis workstreams through A/B testing and process automation.

Education

• The University of Texas at Austin

  Bachelor and Master

  1991 — 1995

Skills

• Financial Modeling
• Business Process
• Team Leadership
• Financial Analysis
• Strategic Financial Planning
• Business Analysis
• Business Process Improvement
• Strategy
• Sharepoint
• Partner Management
• Analytics
• Business Strategy
• Project Management
• Management
• Accounting
• Enterprise Software
• Budgets
• Competitive Analysis
• Product Management
• Forecasting
• Managerial Finance
• Business Intelligence
• Financial Accounting
• Internal Controls
• Sarbanes-Oxley Act
• Program Management
• Financial Reporting