Thom Sheva
Head of Ux @Wizeclub Education
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WORK HISTORY
Head of Ux @Wizeclub Education
London, GB
Wizeclub delivers online courses in marketing and design, emphasising practical exercises, mentor feedback, leveraging a proprietary LMS.I defined the strategic direction and vision for the design of online education products, aligning user needs with the company\'s goals and objectives.Championed user-centred design principles and methodologies, ensuring that the needs, preferences, and goals of learners and educators were at the forefront of all design decisions.Collaborated with product and engineering to develop and execute a cohesive product strategy and roadmap, prioritizing features and enhancements based on user feedback and business priorities.Conducted user research and usability testing to gain insights into user behaviour, preferences, and pain points. Utilized these insights to drive iterative improvements to the online education products, enhancing the overall learning experience for users.Ensured effective information architecture, navigation, and taxonomy to enhance usability and findability for users, facilitating seamless navigation and content discovery.Utilized analytics to identify areas of opportunity and continuously improve the product, resulting in increased user activation and engagement.Conducted accessibility testing and promoted inclusive design practices to ensure digital products were accessible to users of all abilities.
EDUCATION
Kingston University
Bachelor's Degree, Graphic Design
ABOUT THOM SHEVA
As an accomplished User Experience specialist, I leverage my expertise and empirical insights to drive companies towards their strategic objectives while enhancing product experiences for end-users.I cultivate a pervasive user-centric culture by fostering collaboration across departments and seamlessly integrating design frameworks within the development process. My leadership ensures meticulously organized and efficient design workflows, underpinned by comprehensive research and data-driven decision-making. I am committed to delivering designs that not only look great but work.1. Hands-on.Demonstrating extensive knowledge and hands-on proficiency across the full range of user experience design practices, from comprehensive research, insights-driven decision-making, content and functional requirements synthesis, information architecture development, and iterative prototyping through to final design delivery, my expertise extends to product performance measurement and continuous optimization, ensuring alignment with strategic goals.2. ManagerialWith a proven track record in team building and management, I excel in assembling and guiding multidisciplinary teams comprising researchers, visual designers, and user experience specialists. By fostering an environment of collaboration and synergy, I establish efficient design teams characterized by a shared purpose and a unified vision. Design + BusinessFrom my early career experience in dynamic startup environments to my engagements with established corporate entities, I have remained focused on the transformative impact design has on business outcomes. I perceive design through a lens of tangible business metrics such as revenue generation, cost optimization, customer lifecycle management.My strategic outlook on design underscores its indispensable role in driving organizational success: I see design expertise as an essential necessity for a small B2C start-up and as a competitive advantage for a well-established B2B enterprise.By leveraging user experience research to inform product and business strategies, and by implementing cost-effective prototyping methods to mitigate development costs, I consistently deliver compelling user experiences to retain existing customers and to attract new ones.I firmly believe that a well-executed design strategy is a powerful asset that significantly enhances the competitive positioning of any business.
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