Sarah Thompson

Marketing Director, Wall Street Journal

Role
Trade Marketing Director at The Wall Street Journal
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Sarah Thompson

My passion for marketing originated at university as I worked to understand target audiences, cultural, sociological, and technological impacts, and the reasons why people buy the things they do.Over the years, I’ve gained experience within marketing, from startups to larger organizations, and freelance consulting - targeting B2B and B2C in the media, tech, travel, professional services, and events industries. With this marketing experience, I continue to master what it takes to build a solid marketing strategy, including executing the plan and measuring results, and being able to pivot at a rapid rate.

Experience

  1. Trade Marketing Director

    The Wall Street Journal

    Dec 2021 — Present

Education

  • Loughborough University

    Bachelor of Science (Honors), Sociology

    2000 — 2003

  • CIM | The Chartered Institute of Marketing

    Postgraduate Diploma, Marketing

    2004 — 2005

Skills

  • Start-Ups
  • Trade Shows
  • Market Research
  • Digital Media
  • New Media
  • Public Relations
  • SEO
  • Online Marketing
  • Mobile Devices
  • Business-to-Business (B2b)
  • Leadership
  • Marketing Management
  • Market Analysis
  • Email Marketing
  • Sem
  • Search Engine Optimization (SEO)
  • Digital Marketing
  • Marketing Communications
  • Facebook
  • Management
  • Strategy
  • Crm
  • Pay Per Click (Ppc)
  • Marketing Strategy
  • Lead Generation
  • Social Media
  • Direct Mail
  • Online Advertising
  • Mobile Marketing
  • Event Management
  • Copywriting
  • B2b
  • Databases
  • Search Engine Marketing (Sem)
  • Direct Marketing
  • Social Media Marketing
  • Marketing

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Sarah Thompson — Trade Marketing Director at The Wall Street Journal in Brooklyn, NY, US | Unifers