Sarah Thompson
Marketing Director, Wall Street Journal
- Role
- Trade Marketing Director at The Wall Street Journal
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Sarah Thompson
My passion for marketing originated at university as I worked to understand target audiences, cultural, sociological, and technological impacts, and the reasons why people buy the things they do.Over the years, I’ve gained experience within marketing, from startups to larger organizations, and freelance consulting - targeting B2B and B2C in the media, tech, travel, professional services, and events industries. With this marketing experience, I continue to master what it takes to build a solid marketing strategy, including executing the plan and measuring results, and being able to pivot at a rapid rate.
Experience
Trade Marketing Director
Dec 2021 — Present
Education
Loughborough University
Bachelor of Science (Honors), Sociology
2000 — 2003
CIM | The Chartered Institute of Marketing
Postgraduate Diploma, Marketing
2004 — 2005
Skills
- Start-Ups
- Trade Shows
- Market Research
- Digital Media
- New Media
- Public Relations
- SEO
- Online Marketing
- Mobile Devices
- Business-to-Business (B2b)
- Leadership
- Marketing Management
- Market Analysis
- Email Marketing
- Sem
- Search Engine Optimization (SEO)
- Digital Marketing
- Marketing Communications
- Management
- Strategy
- Crm
- Pay Per Click (Ppc)
- Marketing Strategy
- Lead Generation
- Social Media
- Direct Mail
- Online Advertising
- Mobile Marketing
- Event Management
- Copywriting
- B2b
- Databases
- Search Engine Marketing (Sem)
- Direct Marketing
- Social Media Marketing
- Marketing
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