Thompson Garrett
- Role
- Lead Product Marketing Manager, Retention at DIRECTV
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Thompson Garrett
Proven leader with a decade working in media, entertainment and tech with experience in…
Experience
Lead Product Marketing Manager, Retention
Dec 2021 — Present
Manage DIRECTV Satellite’s customer retention strategy. Areas of focus include customer loyalty offers (monetary, content, etc.), cancellation flow, loyalty agent tooling and incentives, OTT migration strategy (to DIRECTV Stream), and micro-optimizing offers/strategies for customers based on their segmentation. Implementation of the above requires A/B testing, financial planning & analysis, data analytics (Tableau and PowerBI), data storytelling, and cross functional collaboration with other marketing teams, operations, call centers, and business analytics.
Education
Saint Petersburg State University
Russian Area Studies
2013 — 2013
University of Denver - Daniels College of Business
Master of Business Administration - MBA
2020 — 2022
Vanderbilt University
Bachelor of Arts (B.A.), Russian and International Business
2012 — 2016
Skills
- Vod
- Time Management
- Event Planning
- Contract Negotiation
- Networking
- Microsoft Office
- Public Speaking
- Product Management
- Leadership
- Teamwork
- Data Analysis
- Powerpoint
- Microsoft Excel
- Market Research
- Management
- Marketing
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