Garrett T.

About Garrett T.

I’m a demand generation and growth marketing leader with more than 13 years of experience building and scaling full funnel acquisition programs for B2B SaaS and technology companies.My career includes 9 years leading in-house marketing programs at technology companies, preceded by 4 years in agency marketing working across SEO, paid media, website optimization, analytics, and client growth strategy for hundreds of businesses across many industries.That agency experience gave me a strong foundation in performance marketing fundamentals and exposure to many different growth problems. It also taught me an important lesson early in my career. While agencies can provide valuable support and tactical execution, the most effective growth strategy almost always comes from marketers embedded inside the business who understand the product, the customers, the sales motion, and the economics of the company. That realization is what led me to focus my career on in-house demand generation leadership.Today I lead global demand generation at True Fit, an AI-powered fit and personalization platform used by leading fashion and retail brands. My focus is building predictable pipeline by aligning acquisition strategy, lifecycle marketing, and website conversion programs across mid-market and enterprise retail buyers.Earlier in my career I held key acquisition roles at Harness and Filevine during periods of rapid growth. At Harness, I supported expansion of a growing DevOps platform by operating digital acquisition programs across paid media, ABM platforms, and lifecycle marketing while helping commercialize multiple new product lines and acquisitions. At Filevine, I owned paid media, SEO, and website performance during a major growth stage, helping build the inbound demand engine that supported the company’s expansion.Prior to True Fit, I owned global acquisition at Opentrons Labworks, where I led paid media strategy, experimentation, and executive performance reporting tied directly to pipeline and revenue. Through funnel optimization and conversion experimentation, I reduced cost per lead by over 80 percent and increased website conversion rates by 23 percent.My background spans demand generation, paid media, paid search, paid social, ABM, SEO, CRO, lifecycle marketing, and analytics across North America, EMEA, LATAM, and APAC.I do my best work in environments that value clear thinking, strong fundamentals, disciplined experimentation, and long term growth over vanity metrics.

Experience

1. Demand Generation Manager

   True Fit

   Mar 2026 — Present · Boston, MA, US

   Own the global B2B demand generation engine for an AI-powered fit and personalization platform used by leading fashion and retail brands• Develop and execute full-funnel demand strategy aligned with pipeline and revenue goals across mid-market and enterprise retail buyers• Operate and optimize multi-channel acquisition including LinkedIn Ads, Google Ads, retargeting, ABM platforms, lifecycle marketing, and website conversion programs• Partner closely with Sales, RevOps, Product Marketing, and executive leadership to improve lead quality, funnel conversion, and pipeline velocity• Build and manage full-funnel reporting across traffic, MQL, SQL, pipeline, and bookings using HubSpot, GA4, and attribution tools• Support promotion of major retail industry events including NRF, Shoptalk, executive roundtables, and private customer events• Lead ongoing experimentation across acquisition channels, lifecycle marketing, and website conversion to improve pipeline efficiency and customer acquisition cost• Establish scalable demand infrastructure to support True Fit’s expansion into AI-driven shopping, conversational commerce, and fashion intelligence