Thom Lytle

About Thom Lytle

Forward-looking digital marketing executive with 20 years of experience shaping how technology brands connect with their audiences. I lead digital strategies across web, search, social, and media that combine creativity with data-driven insights to build influence, engagement, and growth. Known for navigating complex organizational change, I’ve supported companies through IPOs, mergers, acquisitions, and rebrandings while building resilient teams and scalable programs in a rapidly evolving digital landscape.

Experience

1. Senior Director, Digital Marketing

   WEKA

   Feb 2025 — Present · Boston, MA, US

   As Senior Director of Digital Marketing, I oversee WEKA’s digital footprint across website experience, GEO/SEO, web chat, and web optimization, while also leading social, paid media, podcasts, YouTube, and digital marketing analytics. I focus on building programs that elevate WEKA’s voice in the AI infrastructure market and connect with audiences globally. With a six-person team, I drive innovation across channels to position the brand as a leader in a rapidly evolving digital landscape.

Education

• Isenberg School of Management, UMass Amherst

  MBA, Innovation and Social Media

  2005 — 2007

• University at Albany

  Bachelor of Science (BS), Marketing and Management

  1997 — 2001

Skills

• Strategy
• E-Commerce
• Enterprise Software
• Corporate Finance
• Social Media
• Social Media Marketing
• Marketing
• Project Planning
• Campaign Strategy
• Marketing Management
• Analytics
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy
• Financial Modeling
• Engagement Marketing
• Social Listening
• Strategic Partnerships
• Lead Generation
• Business Development
• Digital Marketing
• Social Media Strategy
• Content Management
• Product Marketing
• Political Campaigns
• Product Management
• Social Media Measurement
• Forecasting
• Social Crm
• Go-to-Market Strategy
• Facebook
• Competitive Analysis
• Start-Ups
• Management
• Program Management