Thom Whilton

About Thom Whilton

With 15 years of experience in marketing and over a decade as a senior leader in marketing including business operations, management, strategy and marketing, I have developed a strong expertise in crafting creative strategies, surpassing growth targets, and delivering financial outcomes using data-driven models.I am passionate about empowering cross-functional teams, fostering team collaboration and knowledge sharing, and establishing report scorecards to align teams with the company\'s vision and goals. I have successfully built and managed large and diverse departments, created operational processes, recruited and trained staff, and managed budgets. I have also effectively managed vendor relationships, supervising a range of business activities. Additionally, I have managed notable projects for esteemed consumer brands such as L\'Oreal, Lenovo, Uber & Uber Eats, Nestlé, The Body Shop, and LVMH.

Experience

1. Head of Marketing

   Aeston West

   Dec 2024 — Present · NY, US

   Spearheading go-to-market strategy and P&L development for a newly launched DTC skincare brand, overseeing all facets of brand development, commercial performance, and revenue growth while aligning product, finance, and sales- Built and led a lean, high-performing team across performance marketing, brand, social, PR, influencer, creative, content, and e-commerce - fostering ownership, and creative problem-solving in a fast-paced, high-growth environment- Shaped the brand’s cultural positioning and emotional voice while owning creative direction across campaigns, photography, video, digital, and copy – building a cohesive, sensorial identity across every touchpoint- Managed e-commerce and retail distribution strategies, driving DTC channel performance while cultivating key retail and distribution partnerships to support scale and long-term growth- Guided product roadmap and category strategy, informing launch cadence, promotional planning, product‑market fit testing, formulation feedback, and packaging decisions.

Education

• Mazenod College

  Victorian Certificate of Education

• Monash University

  Masters Diploma , Business Administration and Management, General

  2018 — 2019

• Monash University

  Bachelor of Arts (B.A.), Communication and Media Studies

Skills

• Management
• Digital Marketing
• Marketing Communications
• Facebook
• Event Management
• Digital Strategy
• Styling
• Event Planning
• Creative Direction
• Online Marketing
• Social Networking
• Blogging
• Fashion
• Integrated Marketing
• Graphic Design
• Marketing
• Digital Media
• Advertising
• Sales
• Adobe Photoshop
• Creative Writing
• Email Marketing
• Online Advertising
• Brand Development
• Media Planning
• Photoshop
• Social Media
• Public Relations
• Copywriting
• Web Design
• Art Direction
• Marketing Strategy
• Social Media Marketing