Thomas Hansen

About Thomas Hansen

With over 19 years of experience in digital marketing and integrated marketing communications, I am a data-driven and business-savvy team leader who delivers results in both B2B and B2C markets. As a Senior Manager Global Digital Marketing at Regal Rexnord, a leader in industrial automation motion controls, I set the strategy and manage the team responsible for execution of digital lead generation programs and customer experiences across websites and tools.Core competencies include digital marketing strategy and execution, website and eCommerce migration projects, and integrated marketing communication campaigns.I have a proven track record of increasing conversion rates, sales pipeline, and brand awareness, as well as facilitating digital strategy workshops and building forecast models. My mission is to drive digital Lead Generation and deliver exceptional digital experiences for customers.

Experience

1. Senior Manager Global Digital Marketing (Remote)

   Regal Rexnord

   Mar 2023 — Present

   Snapshot: Lead a remote global team of B2B digital marketers with accountability for driving digital Lead Gen results that delivered 14% YoY increase in SQL Opportunities in 2024, owning the digital customer experience and global website presence.

Education

• University of Wisconsin-Parkside

  Bachelor of Science (B.S.), Business Administration and Management, General

Skills

• Email Marketing
• B2c Marketing
• Marketing
• Graphic Design
• Advertising
• Digital Marketing
• E-Commerce
• SEO
• Copywriting
• Web Analytics
• Marketing Strategy
• Html Emails
• Google Analytics
• Photoshop
• Indesign
• Search Engine Optimization (SEO)
• B2b Marketing
• Newsletters
• Marketing Communications
• Illustrator