Thomas Soerenes
Lifecycle Marketing Leader | Email strategy, audience insights, customer retention | 10x revenue growth by turning data into action | 🇳🇴🇺🇸
- Role
- Email Marketing Program Manager at WSECU
- Location
- Tacoma, WA, US
- LinkedIn followers
- 500 followers
About Thomas Soerenes
I’m Norwegian-born (dual citizen) and happiest when my work connects people, cultures, and outcomes—especially across Norway and the U.S.For the past 10+ years, I’ve built and optimized email + lifecycle programs in e-commerce and financial services, using a mix of psychology, design, and data to drive growth. Highlights include 10x lifecycle marketing revenue and a 69.8% increase in engagement through better segmentation, smarter automation, and relentless testing.I work comfortably across the stack—Salesforce Marketing Cloud, Iterable, Klaviyo—and across teams, translating business goals into customer experiences that feel timely, useful, and well-crafted.If you’re building lifecycle, retention, or customer experience programs—especially in organizations with a Nordic/U.S. footprint—I’d love to connect.
Experience
Email Marketing Program Manager
Nov 2021 — Present · Olympia, WA, US
Increased click-through rate by 69.8% by implementing advanced A/B testing, refining audience segmentation, and leveraging dynamic content.• Enhanced member retention by launching 100+ campaigns, journeys, and automations, reaching a member base of and driving deeper engagement.• Achieved in annual cost savings by managing Salesforce Marketing Cloud as the primary admin for 15+ users, negotiating contracts, and reducing tech bloat.• Earned the President’s Award (Fall 2024) as part of a three-person team for achieving the highest internal \"Service Promise to Coworker\" score.
Education
Pacific Lutheran University
Bachelor of Arts - BA, Communication, General
Skills
- Customer Insight
- Customer Service Management
- Public Relations
- Growth Strategies
- Storytelling
- Customer Service
- Social Networking
- Multimedia
- Social Media Measurement
- Social Media Marketing
- Live Video Streaming
- Image Editing
- Photography
- Advertising
- Community Management
- Video Journalism
- Event Planning
- Twitter Marketing
- Photojournalism
- Copywriting
- Ap Style
- Journalism
- Team Leadership
- Photo Editing
- Facebook Marketing
- Editing
- Public Speaking
- Blogging
- Research
- SEO
- Copy Editing
- Marketing
- Digital Photography
- Creative Writing
- Community Development
- Customer Experience
- Social Media Advertising
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