Tom Sharpin
Regional Vice President @Sonesta International Hotels
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WORK HISTORY
Regional Vice President @Sonesta International Hotels
Frisco, TX, US
Regional Vice President, Lodging Development – Upscale, Luxury & LifestyleSonesta• Partner with external developers to source and evaluate lifestyle‑oriented development and conversion opportunities• Assess projects for brand fit, market positioning, and financial feasibility• Lead underwriting, deal structuring, and franchise agreement negotiations• Guide owners through Sonesta’s brand selection and approval process• Collaborate cross‑functionally to balance design intent, operational needs, and investment returns
EDUCATION
University of Maryland Baltimore County
Bachelor of Arts (BA), Economics
University of Maryland
Finance
SKILLS
ABOUT TOM SHARPIN
I work with hotel owners and developers to grow Sonesta’s upscale, luxury, and lifestyle brands, with a particular focus on lifestyle conversions and thoughtfully repositioned assets.As Regional Vice President of Lodging Development, I partner directly with ownership groups to evaluate opportunities where existing hotels, adaptive‑reuse projects, or underperforming assets can be transformed into brand‑aligned, experience‑driven lifestyle hotels.What I Help Developers Do:• Identify lifestyle conversion opportunities within existing or transitional assets• Evaluate brand fit, market positioning, and feasibility early in the process• Structure deals that balance design ambition, operational practicality, and returns• Navigate Sonesta’s brand standards, approvals, and development process efficiently• Deliver projects that feel authentic to the market—not forced into a boxWhere I Add Value:Lifestyle conversions succeed when brand flexibility, creative vision, and financial discipline work together. I focus on projects where:• The asset has a clear story and sense of place• The brand enhances the property—not over‑standardizes it• Capital plans are realistic and execution‑oriented• Long‑term performance matters more than short‑term optics
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