Thomas Schanze
Head of Digital Video @Dfl Digital Sports Gmbh
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WORK HISTORY
Head of Digital Video @Dfl Digital Sports Gmbh
Cologne, DE
Responsibilities:• Lead a dynamic Digital Video Team, overseeing full-time staff, freelancers, and external production companies to produce engaging content for Bundesliga platforms (YouTube, Instagram, TikTok, etc.), media rights holders and partners like EA SPORTS, Mondelez, Sorare and others.• Develop and execute channel strategies and content plans, driving international audience growth and engagement as well as integrated sponsorship strategies, aligning partner objectives with Bundesliga’s global digital presence.• Analyze content performance metrics, optimizing channel and content strategies based on key KPIs.• Manage budgets and resources to maximize efficiency, content output and partnership initiatives.Achievements:• Increased video reach to over 5 billion views annually, securing Bundesliga as the third-highest engaged sports league worldwide in the 2023/24 season.• Awarded Gold at the World Media Festivals (News Reports and Features: Sports), Bronze at the 2018 Football Business Awards (Best Brand Activation Involving Football).
EDUCATION
Goethe University Frankfurt
Business Administration, Law, and American Studies
SKILLS
ABOUT THOMAS SCHANZE
Dynamic and results-driven sports media executive with over 25 years of experience in digital content, media strategy, sports marketing, and strategic communications. I specialize in leading high-impact content strategies that engage audiences and drive commercial growth, with a proven ability to deliver innovative storytelling in the global sports industry.As Head of Digital Video at DFL Digital Sports GmbH, I lead a talented team in producing dynamic video and graphic content for the Bundesliga’s global digital channels, media rights holders and global partner brands, captivating fans around the world. My career also includes managing TV studio operations for FIFA and leading Public Relations and Communications for NFL Europe’s Cologne Centurions, where I executed strategies resulting in billions of video views for top sports brands.I combine creative storytelling with strategic thinking and operational expertise, leveraging data to maximize brand value and foster audience engagement. Passionate about tech and innovation in sports media, I’m always excited to connect and explore new trends, strategies, and collaborations to shape the future of the industry.
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