Thomas Piland

About Thomas Piland

As a seasoned Director of Marketing Communications with over a decade of experience, I bring a unique blend of strategic thinking, creative problem-solving, and a commitment to servant leadership. My career is marked by a proven track record of driving business growth through innovative marketing strategies, enhancing brand reputation, and leading high-performing cross-functional teams. I am passionate about purpose-driven work and am dedicated to empowering my team to achieve their fullest potential while delivering exceptional results for the organization.Selected Achievements:* Worked cross-functionally to repair a negative reputation crisis yielding a > 369% increase in MoM positive online reviews.* Delivered > 36% increase in YoY Google impressions and > 64% increase in website clicks through SEO content strategy.* Generated a 67% YoY increase in top-line sales by launching a comprehensive B2C integrated marketing media calendar, driving significant revenue growth.* Championed a cross-functional rebranding initiative for 25 locations, strategically implementing a new CRM system and boosting operational efficiency and customer satisfaction.I am always open to connecting with like-minded professionals and exploring new opportunities. Feel free to connect with me to discuss potential collaborations, share insights, or simply expand our professional networks.Digital Marketing Certification - building on existing digital marketing experience to master the usage of in-demand technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress. Completion April 2024.Specialties: SEO & Digital Marketing; Crisis Management; Sales Growth & Market Strategy; Strategic Implementation; Leadership; Mentorship; CRM Implementation & Management; Brand Awareness; Customer Engagement; Project Management; Integrated Marketing; Market Research & Analysis

Experience

1. Marketing Director

   Ayming

   Sep 2025 — Present · Houston, TX, US

Education

• The University of Texas at Austin

  Bachelor of Journalism, Broadcast Journalism

• California State University, Northridge

  Master of Public Administration - MPA, Public Sector Management and Leadership

Skills

• Community Outreach
• Camera
• Event Management
• Web Content
• Television
• Producing
• Video
• Leadership
• Video Production
• Facebook
• Radio
• Marketing
• Public Relations
• Journalism
• Press Releases
• Sales
• Editing
• Social Media
• New Media
• Storytelling
• Customer Service
• Entertainment