Tom Kerlin
- Role
- Marketing Automation Manager at Xylem
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Tom Kerlin
I’m a results-driven marketing operations practitioner with a strong background in…
Experience
Marketing Automation Manager
Feb 2019 — Present
I own the Marketo instance for a leading Xylem brand called Sensus. I\'m responsible for the general management and day-to-day program execution in Marketo. My team (i.e. the MarTech team) was one of the first teams in the marketing department to adopt an Agile approach to working. Adopting Agile led to a positive shift in the culture, values and practices of my team. Our commitment to Agile frameworks and methodologies resulted in tangible benefits for the business such as an increase in work output! My role has since expanded beyond just marketing automation as I continue to focus on more strategic projects for this global water technology company.
Skills
- Data Analysis
- Marketing Communications
- Email Marketing
- Forecasting
- Market Research
- Html
- Account Management
- Microsoft Excel
- Digital Marketing
- Powerpoint
- Training
- Microsoft Office
- Team Building
- Customer Service
- Microsoft Word
- Inventory Management
- Marketing
- Contract Negotiation
- Sales
- Project Management
- Marketing Automation
- Leadership
- Process Improvement
- Sales Operations
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