Thomas McMillan

About Thomas McMillan

I help students launch careers, companies unlock growth, and boards see around corners in a retail world that’s changing faster than ever.• Professor of Practice in Marketing & Director, Center for Retailing Innovation, Texas A&M University • 20+ years in retail, digital commerce, technology, marketing, and merchandising leadership • 4x RETHINK Retail Top Retail Expert • Keynote speaker • Podcast guest • Media contributor WHAT I DO – Teach & mentor: retailing, digital merchandising, strategic marketing + programs like Zale Scholars, Retail Innovation Competitions, and national retail treks – Translate insight to impact: turn live industry data into research‑informed coursework and faculty‑industry projects – Advise & speak: help retailers, DTC brands, service providers, and investors convert trends (AI, omnichannel, store innovation) into action – Network & connect: cultivate relationships across academia, industry, and alumni; introduce people who can help each other succeed; often before they know they need it – Board service: growth, talent, and digital‑commerce insight for companies navigating disruption IMPACT HIGHLIGHTS – Grew e‑commerce sales from $300 M to $1.5 B for a national home‑improvement retailer – Took a services brand from zero to 20+ locations in 18 months, leading to an acquisition by a big box retailer– Quadrupled marketing‑sourced revenue for a tech‑services firm – Built Lowe’s ProServices online sales from $0 to $7.5 M in under 12 months LET’S CONNECT Students & early‑career pros – exploring roles in retail, DTC, manufacturing, or the tech/data firms that power commerce? Let’s map your path. Alumni & recruiters – want to mentor Aggies or hire talent? I’ll link you to programs, case challenges, and events. Industry partners – collaborate with our Center on research, labs, or competitions that solve real problems and elevate your brand. Boards & advisory councils – need strategic insight on growth, talent, or digital commerce? Let’s talk. I keep an open‑door policy: if I can introduce you to someone, I will. Relationships built today create opportunities tomorrow. Fightin’ Texas Aggie | Dad of three daughters | Fitness & running enthusiast ‍

Experience

1. Owner Marketing Consultant

   Triple Digits Group

   Jan 2020 — Present

Education

• Texas A&M University

  Master of Business Administration - MBA

• Newberry College

  Bachelor of Arts (B.A.), Communications

Skills

• Marketing
• Online Marketing
• Lead Generation
• Marketing Research
• Mobile Marketing
• Online Advertising
• Content Marketing
• Competitive Analysis
• B2c Marketing
• Advertising
• Digital Marketing
• Marketing Automation
• Integrated Marketing
• Enterprise Marketing
• Social Media
• Product Management
• Market Research
• Marketing Communications
• Product Marketing
• Merchandising
• Social Media Marketing
• Leadership
• Inbound Marketing
• Retail
• B2b
• Search Engine Marketing (Sem)
• Strategy
• E-Commerce
• Direct Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Email Marketing
• Search Engine Optimization (SEO)
• B2b Marketing
• Pay Per Click (Ppc)
• SEO