Thomas McLaughlin

About Thomas McLaughlin

Experience energizing brands and marketing. I enjoy and have a track record of collaborating, developing and launching marketing & communications strategies that hit sales and marketing goals.[X] EXPERIENCE: 10+ years of experience marketing B2B & consumer brands and products through multiple channels. Strategies engage and motivate customers – and drive sales. Experience building and developing marcom teams, leading and delivering strategies to achieve brand and revenue goals.[X] LEADERSHIP: Motivates teams to deliver world-class results. Collaborates with C-suite, executive management, product teams, sales and channel partners. Integrates brand, product marketing, communication and sales strategy. Leads and motivates teams and agencies. Scalable global integration, P/L & budget management.[X] HANDS-ON SKILLS: Marketing, branding, PR and communication strategy. Launch products, create brand awareness and excitement, engage internal & target external customers – and drive sales. Manages annual planning, detailed programs, budgets and tight deadlines. Motivates teams and agencies to achieve KPIs, deliver long-term success and have fun.[X] INDUSTRIES: OEM & Consumer products & services – technical, industrial OEM equipment, manufacturing automation, construction, agriculture, healthcare, financial, agency, frozen food, publishing, hobby, books, games.[X] RESULTS- OEM broke 40-year sales records and achieved double-digit growth- PR plan delivers 10-fold press coverage increase- Customer leads increase 365% with digital marketing- Product marketing promotion increases YOY sales 350%- Digital strategy increases e-commerce sales 11%- Doubled social media followers in 12 months- Public relations plan delivers $4.5M in brand awareness- Marketing automation increases customer reach 300% and reduces cost 30%- Website strategy delivers Page #1 organic search results in 400 target markets- Trade show marketing plan doubles lead generation.81••••••10 | | Milwaukee, Madison and Chicago metroBranding, writing, product launch, internal communications, media relations, digital promotion, PR strategy, social media, training, thought leadership, direct mail, email, customer loyalty, market research. Creating marketing automation, lead generation, websites and social media to TV, radio, co-op & PPC advertising, sales literature, trade shows, packaging and branding. CRM sales integration, HubSpot, Salesforce, MS Dynamics, Asana, SharePoint, Adobe.

Experience

1. Marketing Communication Consultant Delivering Creative Marcom Solutions for a 6b Product Category

   Rockwell Automation

   Apr 2021 — Present · Milwaukee, WI, US

   Recruited to join a dynamic global marketing communications team. Leading integrated product launch, marketing, sales and promotion plans for the industry’s leading power control and automation suppliers. Specialties: Creative branding, collaboration, project and budget management, integrated marketing strategy. Plus, hands-on writing, digital marketing, website management, social media, public relations, advertising, PPC campaigns. Delivered 40+ sales-driving marcom programs in 6 months - contributing to a 16.7% sales increase in 2023 YOY.

Education

• Ball State University

  MA, Journalism / Public Relations

• Ball State University

  BS, Advertising

Skills

• Corporate Website Management
• Newsletters
• Strategic Planning
• Integrated Marketing
• Advertising
• SEO
• Sales Promotion
• Product Marketing
• Lead Generation
• Industrial Products
• Community Relations Management
• Sales Management
• Consumer Package Goods
• Business Development
• Digital Marketing
• Budgeting
• Integrated Marketing Solutions
• Market Research
• Ppc
• Social Media
• Direct Marketing
• Cause Marketing
• Strategy
• Copywriting
• Leadership
• Press Releases
• Sales
• Online Advertising
• Public Relations
• Internal Communications
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Media Relations
• Corporate Communications
• Marketing Strategy
• Marketing Communications
• Trade Shows
• Account Management
• Branding & Identity