Tom McCallum
Lead Seo Content Strategist @Valtech
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WORK HISTORY
Lead Seo Content Strategist @Valtech
Edinburgh, GB
Leading on all aspects of SEO and GEO for digital consultancy Valtech in the UK- Driving growth and innovation in the SEO channel for major national and international brands across multiple industries, including Toyota, Lexus, NFU Mutual, HSBC and the Department for Education (DfE)- Integrating SEO with UX, Design,Dec, Experimentation, Strategy and Sales teams to ensure an optimal SEO input as part of the wider digital experience offering- Pitching SEO projects to prospective and existing clients- Consulting on all aspects of SEO, from localisation and technical SEO to content strategy and measurement- Upskilling and training teams across various sectors on SEO best practice in the AI eraKey achievements- Achieving 60% YoY non-brand organic traffic growth for a leading B2B manufacturer’s website- Designing a complex, global SEO strategy for a large SaaS company’s website refresh- Guiding a major public sector website back to organic growth with a complex post-migration SEO recovery strategy
EDUCATION
University of Stirling
BA (Honours), Film and Media Studies
Edinburgh Napier University
Master of Arts (MA), Journalism
SKILLS
ABOUT TOM MCCALLUM
SEO leader with over a decade of experience designing and overseeing successful SEO strategies for SaaS startups. Track record of significantly growing organic traffic and turning organic search into the largest channel for revenue.
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