Thomas Bec
Emea Analytics Business Director @WPP Media
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WORK HISTORY
Emea Analytics Business Director @WPP Media
London, GB
Leading the Analytics strategy and implementation for Google EMEA’s Search & Android product areas as part of Media Futures Group (WPP’s dedicated Google team). Overseeing a team of 5 analysts to deliver robust brand impact measurement. Responsible for senior client management, resource planning, and translating complex Brand Lift data into actionable tactics and high-level business insights.
SKILLS
ABOUT THOMAS BEC
In today’s fast-moving media landscape, brands need clarity, confidence, and proof that their investment delivers results. That has been the core of my career: helping senior marketers make better decisions and drive media effectiveness through insights, data, and strategy.I’ve led global client relationships and cross-market teams, developing insights and planning frameworks, deploying data solutions, shaping digital transformation, and creating meaningful and engaging media experiences. My work spans consumer understanding, strategy, performance measurement, data analytics, systems and research, supporting both global direction and local market needs.I turn complexity into clarity, I connect with specialist teams to build capability, and I design solutions that scale efficiently and enable growth across diverse markets. What sets me apart is the blend of strategic thinking, analytical rigour, and hands-on delivery, with a forward-looking approach to how AI and innovative approaches can enhance insights and ways of working.Open to new opportunities in international client/media leadership, insights, and analytics, where I can continue to deliver impact for ambitious brands and organisations at scale.#opentowork #openforworkBritish and French citizen#media #marketing #insights #strategy #analytics #planning #digital #research #effectiveness #measurement #impact #audiences #attention #international #brand #business #performance #growth #learning #knowledge #AI
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