Thomas Koschel
Chief Data Officer - Global Publishing @Bauer Media Group
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WORK HISTORY
Chief Data Officer - Global Publishing @Bauer Media Group
Berlin, DE
As Chief Data Officer, I am shaping a culture in which data becomes a strategic asset and a shared responsibility across the organization. I am aligning markets, functions, and leadership around a common data vision, clear governance, and measurable value creation.I am driving the transition from fragmented analytics to an integrated intelligence model that enables consistent monetization steering and faster, evidence-based decision-making.I am empowering editorial, commercial, and product teams with scalable, AI-driven data capabilities embedded directly into their daily workflows - moving data from reporting to real-time decision support.Beyond systems and tools, I am strengthening data literacy, accountability, and ownership to ensure that data-driven thinking becomes the default operating model across markets.My focus is clear: turning data into a sustained competitive advantage that drives reach, revenue, and profitability at scale.
EDUCATION
Hochschule für Technik und Wirtschaft Berlin
Diplom Informatiker (FH), Media Computer Science
SKILLS
ABOUT THOMAS KOSCHEL
My mission is to empower organisations to scale value from data and AI.I am a well-rounded Chief Data Officer with over 25 years experience working across all areas of data and analytics, driving strategic data usage for value creation across the e-commerce, telco, publishing, classifieds and digital marketplaces industries. I am not only a technical expert, I combine business and technology by following a holistic, customer-centered approach.As an information evangelist, I see data as an asset and I am a passionate promoter of ongoing organizational development. I believe in the value of networking, coaching and sharing knowledge to continuously improve performance.As a subject matter expert in data strategy development and implementation, I find and deliver innovations and opportunities to improve the use of data within organisations, establish best practice for a \'single source of the truth\' data and KPI definitions across organisations. Described by peers and team members as an inspiring leader, I connect people to ideas, to unlock great potential and achieve goals. I’m experienced in customer-focused, cross-functional team development and leadership.As a trusted advisor for stakeholders, shareholders, senior management and executive level leadership, I have successfully influenced the digital transformation of over a dozen companies leading to an improved data driven customer experience resulting in increased trust in the companies´ brands.
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