Justin Thomas

About Justin Thomas

I believe employee benefits should feel like hospitality, not an HR headache.I’ve worked with employers across North Carolina (and beyond) to fix a broken system. Most people see insurance as premiums, networks, and co-pays. I see it as the ultimate opportunity to serve people.As the Founder of Honey Benefits, my mission is to bring a proactive, world-class hospitality mindset to the broker of record and employee benefits industry. This approach has consistently lowered costs for our clients, and our consulting has been recognized nationally as a RosettaFest Innovative Health Plan Awardee. But more importantly, it has earned the trust of business owners who are tired of the status quo.Why work with me and my team at Honey Benefits? We aren\'t a faceless corporation. We apologize when we make a mistake, and we are relentlessly dedicated to showing you, your employees, and their families hospitality in how we serve them.Two perspectives, one goal-The Broker/Consultant: I don’t just sell plans; I architect solutions that prioritize the member experience and the employer’s bottom line-The Coach: As a Health Coach and Ultrarunner, I understand what it takes to maintain peak performance. I bring that same endurance and discipline to solving complex benefits challenges for my clients.Whether I’m navigating a 100-mile trail or a complex renewal, my goal remains the same: Commitment to the finish line.How I help: Custom Employee Health Plan Design & Strategy Employee Advocacy & Proactive Service Executive & Health Coaching for High-Performers Simplifying the \"Headaches\" of HRIf you’re a business owner looking for a benefits partner who cares as much about your people as you do, let’s connect.

Experience

1. Founder

   Honey Benefits

   Sep 2025 — Present · Hillsborough, NC, US

   I help business owners cut their employee benefits spend by 10–20% in as little as 90 days, all while making sure their team feels more cared for. The process begins with a free 21-Day Benefits Savings Audit to identify specific opportunities for cost reduction, followed by a step-by-step implementation guide to lock in those savings.

Education

• Roanoke College

  Bachelor of Business Administration, Business

  2002 — 2006

• University of Cape Town

  MBA Exchange Program, Business Negotiation and Social Entrepreneurship

  2012 — 2012

• University College Dublin

  Master of Business Administration (MBA), Entrepreneurship/Entrepreneurial Studies

  2011 — 2012

Skills

• Project Planning
• Leadership Development
• Entrepreneurship
• Product Management
• Strategic Planning
• Market Research
• Analysis
• Public Speaking
• Customer Relationship Management (Crm)
• Management
• Business Development
• Project Management
• Program Management
• Leadership
• Account Management
• Change Management
• Team Leadership
• Process Improvement
• Crm
• Sales
• Strategy
• New Business Development
• Business Analysis
• Consulting
• Cross-Functional Team Leadership
• Marketing Strategy
• Negotiation
• Salesforce.com
• Competitive Analysis
• Start-Ups
• Organizational Development
• Risk Management
• Team Management
• Public Relations
• Business Strategy
• Marketing