Thomas Rocchio

About Thomas Rocchio

Sixteen years Corporate strategy, planning and product management experience analyzing customer, market and societal trends to develop strategic plans that help position products, brands and companies for future success• Communicate with marketing and creative teams on vehicle launches to align strategic plans, product strengths and consumer priorities with creative communications• Develop and deliver presentations that are easy for senior executives to comprehend and act upon • Conceptualize and perform necessary consumer research and share with internal customers to enhance the customer voice in the strategic planning process • Work flexibly and manage multiple projects simultaneously while achieving strong resultsNOTABLE ACCOMPLISHMENTS• Developed product and strategic plans, pricing positions, performed customer and market research, and communicated with Toyota designers and senior management on projects that ultimately led to the successful introduction of eight new Scion, Toyota, and Lexus products• Supported the launch of the Scion brand and key brand advocate communicating Scion’s strategic role within Toyota, Scion’s target buyer, and Scion’s product requirements to aid in the brand’s success with the brand currently attracting the youngest consumer in the industry• Managed a multi-market, cross-functional feasibility analysis to determine the appropriateness of introducing, for the first time in the U.S. and other markets, a non-Toyota developed and built vehicle that led to the approval of the project

Experience

1. Senior Manager, Advanced Product Strategy

   Toyota North America

   Aug 2015 — Present · Los Angeles, CA, US

   Department head in charge of overall vehicle line-up strategy and product positioning for Lexus and Toyota brands. Leading the team that identifies and evaluates customer and societal trends, competitive actions and government regulations to determine future opportunities for each brand. Envision new product concepts to attack areas of opportunity to maintain competitiveness in the future. Collaborate with research specialists, vehicle designers and engineers to define new product concepts and specifications to meet the demands of the future customer and highlight the competitive advantages. Develop creative and impactful presentations and papers to deliver recommendations to senior management. Lead cross-regional team responsible for identifying global areas of common needs to strengthen regional requests to corporate headquarters.

Education

• USC Marshall School of Business

  Masters in Business Administration, Finance

  1996 — 1997

• UC Santa Barbara

  Bachelor of Arts, Business Economics

  1983 — 1987