Thomas Jorion
Narrative Strategist
- Role
- Creative Strategist at CIVIC
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Thomas Jorion
Director-level Product Marketing leader with experience driving positioning, go-to-market…
Experience
Creative Strategist
Jun 2019 — Present · US
Led narrative and content strategy for high-impact experiential marketing initiatives across major tech and financial brands including Verizon Business, Ford\'s Michigan Central, and PayPal. Developed go-to-market messaging, immersive experiences, and product demonstrations that brought complex innovations to life across trade shows, flagship events, and executive presentations.For Ford\'s Michigan Central, developed the go-to-market marcom strategy and innovation narrative to position the campus as a global hub for mobility innovation. Delivered strategic content across channels, aligning storytelling with Ford’s future-facing vision and local engagement priorities.For PayPal Investor Day, led the creation of six demo stations in collaboration with product teams, showcasing new features and future products. Produced supporting video and animation content to articulate value propositions to institutional investors and analysts.At Verizon Business, crafted product and brand narratives for activations including the Super Bowl and Mobile World Congress, translating technologies like 5G, network virtualization, and edge computing into customer-centric stories.Collaborated with creative and technical teams across disciplines (UI/UX, video, animation, architecture) to design and produce engaging content and environments.Supported board-level presentations and innovation center messaging to ensure alignment between storytelling and strategic priorities.
Education
Université de Bordeaux
Master's degree, International Finance
2003 — 2008
Skills
- Equity Research
- Financial Analysis
- Digital Media
- Advertising
- Ad Exchanges
- Strategy
- Outdoor Advertising
- Management
- Media
- Social Media Marketing
- Online Advertising
- Start-Up Ventures
- Marketing
- Start-Ups
- Report Writing
- Equity Valuation
- Financial Modeling
- Social Media
- Public Speaking
- Strategic Partnerships
- Ipo
- Digital Marketing
- Digital Strategy
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